On 19 Dec., 2014, the first China Seed
Industry Trading Fair Online 2014 was held in Zhejiang Xinnongdu Exhibition
Center, Hangzhou City, Zhejiang Province. The E-commerce marketing channels of
seed industry, 360° field display and Fresh & Taste party are the focus of
the trading fair online.
The organizers of the trading fair online
are the Yangtze River Vegetable Association of Chinese Society for
Horticultural Science, Zhejiang Province E-commerce Promotion Association,
Zhejiang Province Agricultural Products Circulation Association and Zhejiang
Xinnongdu Industrial Co., Ltd. Since it is the first Chinese modern seed
industry fair which adopts the e-commerce to achieve the offline communication
and display and online trading, some highlights of the trading fair online are
worthy to be noted.
First, the e-commerce marketing channel in
seed industry
The trading fair online combined e-commerce
with traditional seed industry, seeking for new method of integrating seed
industry with e-commerce through the online (online order) and offline (site visit)
mode.
Second, the 360° field display
The 360° field display launched in the
China Seed Industry Trading Fair Online is a performance which presents the
whole growing process of the same kind of seed in different areas conducted by
the organizers and the cooperation bases within the country. Besides, the 360°
field display is a service which carries out recording and contrasting through
network platform to present to the audience continuously. In order to make the
audience know the concept and process of the 360° field display more directly,
the organizers present a movie on the site and play the movie circularly on a
big screen in the exhibition hall.
The display can not only safe a lot of
experimental planting in different places for seed distributors to avoid great
waste of social resources, further expand seed distribution channels, but also
enables farmers to see the quality status of seeds directly. This is a
brilliant promotion way for seed suppliers.
In the future, the 360° field display will
set up seed growing digital archives, which is a brand new start for
agricultural data going to a practical stage.
Third, Fresh & Taste party
The organizers picked out lots of varieties
of fruits and vegetables from different organic ecology villages in the country,
controlling the food safety from source. Besides, the organizers invite various
groups to taste the healthy foods, including those in production bases, end
customers and media personnel.
The Fresh & Taste party advocates the
natural, healthy and fresh food and drink habit to create a healthy and
colorful life for the public.
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